Practical AI Training for Business Professionals

Stop chatting with AI. Start building with it. Hands-on workshops that give you a working AI system tailored to your business — no coding experience required.

From Chatting to Building


How AI Actually Works

No jargon, no math. Understand the mechanism well enough to use it dramatically better. You'll see why it hallucinates, forgets context, and gives inconsistent answers — and what to do about it.

Your Own AI Environment

Set up Claude Code configured for your specific business. Not a generic chat window — an AI that knows your products, your customers, and how you work.

Document-First Organization

Structure your business knowledge so AI can actually use it. Plans, research, operations — organized in a way that compounds over time.

A Deployed Planning Site

Leave the workshop with your business documents deployed as a password-protected website accessible from your phone, anywhere.

Your Day


11:00 AM

AI for Your Business — Free Intro

How AI really works, where it falls down, and a better way to use it. Open to everyone.

Free
12:00 PM

Lunch Break

Catered lunch for workshop participants.

1:00 PM

Build Your AI-Powered Business System

4-hour hands-on workshop. Bring your laptop, leave with a working system.

$399 early / $499 at the door
5:00 PM

Wrap-Up

Exit surveys, Discord invite, next steps.

Meet Trey Overton


Trey Overton

Trey Overton

Founder, Heatherstone · Fractional CTO

30+ years building software — from Microsoft to co-founding a VC-backed streaming platform that raised $7MM. Today he builds production AI systems and advises founders as a fractional CTO. He's not teaching theory — he's teaching the system he uses every day.

  • AI-native builder — production AI products with AWS Bedrock, Claude, and modern LLM pipelines
  • AuthorInside the Machine and Beyond the Machine (forthcoming)
  • Military leadership — Deputy S3 (Operations), Tennessee State Guard

Ready to Build Your AI Advantage?

Seats are limited to 30 participants. Early registration saves $100.